Hello, I'm Merve, a product designer with a focus on user research & interaction design.
I care about empowering people in their daily lives. I value teamwork grounded in empathy and collective creativity, and I embrace personal growth through exploration.
Over 7+ years as a lead UX & UI designer for Venture Media, a tech incubator, I have shipped web and mobile apps in a variety of industries including logistics, e-commerce and domains.
I am currently a product designer at Copperleaf Technologies.
Case Studies
Chit Chats
A streamlined shipping platform for Canadian e-commerce businesses
Jan 2017-Present, Logistics and postal service
Chit Chats is a postal service company helping Canadian entrepreneurs grow their markets through low-cost shipping. The web app allows clients to integrate with their online stores, quote and buy postage, and create and track shipments.
Competitive audit, surveys, UX/UI design, user testing
User & stakeholder interviews, data analysis, UX/UI design, video tutorials
User & stakeholder interviews, journey mapping, UX design
Select projects
Venture
A Brand-as-a-Service platform for entrepreneurs and domain owners
Oct 2016 - Dec 2017, Domain name registrar
Venture connects great domains to great ideas. The web app provides a straightforward leasing experience, allowing domain lessees and owners to enter into lease agreements and manage payments.
Domain lease application flow
Designed a lease application flow which gathered lessee information, including intended domain use; presented the lease rate and payment schedule; and outlined the lease terms and conditions.
Admin portal for domain owners
Designed an admin portal which allowed domain owners to manage their portfolios; view active leases and payment schedules; and approve/decline pending lease applications.
Canvus
A custom apparel platform for online marketers
Jan 2015 - Oct 2016, E-commerce and online marketing
Canvus helped online marketers create and manage campaigns to sell custom apparel. The web app provided easy-to-use campaign management tools and a dashboard to clearly communicate results data.
Campaign wizard and marketer dashboard
Designed a campaign creation flow, which included a dynamic design editor, as well as a comprehensive marketer dashboard.
Storefront template and checkout flow
Designed a public storefront template and checkout flow, with a focus on maximizing conversions through A/B testing.
BlackFriday.com
A one-stop shop for Black Friday flyers and deals
Feb 2012 - Jan 2015, E-commerce and affiliate marketing
BlackFriday.com provides consumers with flyers and deals related to the annual sales event. The content-heavy site is supported by an internal portal and content management tools to ensure workflow efficiency.
Content management portal
Redesigned the internal admin portal to improve navigation through, and management of, stores, sale events, products, and articles.
Flyer mapping tool
Streamlined the flyer creation workflow, including a product mapping tool, saving significant time and effort on data entry.
Black Friday Shopping iOS and Android apps
Designed native mobile apps which allowed users to browse flyers, conduct advanced searches, and favourite both stores and deals.
Mobile Apps
iOS apps I've worked on over the years
Mar 2013 - May 2015
UX/UI design, logo and app icon design
Intune allows music lovers to learn and play their favourite songs on the piano. Key features include auto-scrolling, midi-playback, and the Intune sheet music store.
UX/UI design, logo and app icon design
MyBible is a social Bible app which helps users keep track of their daily readings, bookmarks, highlights and notes, all of which can be shared with friends.